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Successfully launching your app: a case study with StartHUB

The StartHUB App, dedicated to the startups of Bangalore (Android, WP, iOS) was launched by TiE Bangalore on June 18th 2015, during Microsoft Ventures India’s ThinkNext event.

Number of sign ups over the past 3 weeks
Number of sign ups over the past 3 weeks

In only 3 weeks, they’ve had an awesome response. The number of sign ups and people posting content on the app is mind-blowing. How did they achieve such a feat?

Angad Singh Gill, the Sr. Executive – Marketing & Communications at TiE Bangalore agreed to share some insights into their launch strategy with me.

1. We sent a mail to all our members informing them about the launch.

This is the main reason behind the peak of sign ups on July 6th 2015 (see sign up chart).

2. We blogged about it and shared the post on our social media channels.

Blog post about StartHUB app
Blog post about StartHUB app
TiE Bangalore chapter Facebook page
TiE Bangalore chapter Facebook page

4. We inform attendees about the app at all our events.

TiE Bangalore event
TiE Bangalore event

Angad Singh Gill
Sr. Executive – Marketing & Communication
TiE Bangalore
Web: www.bangalore.tie.org
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6. And of course, the announcement by Naganand Doraswamy, President of TiE Bangalore at ThinkNext was of great help.