In my previous posts (step 1: define your goal, step 2: find your target audience), we saw how to define a goal, identify your target audience, and feed relevant content to them.
Last but not least, your content needs to be spread, shared, and liked. Here’s how to achieve it.
In my previous post (part 1: define your goal).
)), we saw how important it is to define crystal clear goals in order to build a strong and successful community management strategy.
Step 2 is all about aiming right and shooting!
When you are running a business, there’s a high chance that your target market is using social media. After all, today about 31% of the population is active on a social network or another, and the average duration of a single connection in France is of 80 minutes per day (Source:We Are Social Singapore). No wonder that most web marketers run community management campaigns on social media!
Dave Pilcher, VP of Sales and Marketing at Freeport Press explains why they decided to kiss Facebook goodbye.
Two weeks ago we made the decision to delete our Facebook presence. Unlike some companies that have left the social network in a huff, we aren’t angry. We aren’t bitter or resentful. No angst.
Or 5 tricks to minimize your efforts and maximize the return on your investment
I was recently offered to write a guest post about social media and community management on swissnex India ’s blog. Here is a transcript.
Microsoft Ventures India went way beyond their 4 month accelerator program when they built an awesome, thriving, engaging community of founders. All this with a mobile app.
Microsoft Ventures India runs an accelerator program since September 2012. Twice a year, they invite between 10 and 15 startups, chosen from the 1,000+ applications they receive. These few elites are then mentored and pushed to accelerate their business for 4 months.
All the founders that have taken part in the accelerator program have a strong bond: they are all entrepreneurs, and they have all been encouraged and motivated for several months at Microsoft Ventures.
So, what is this “Minsh app” all about?
It started in summer 2012. We were a tiny team of javascript developers, and we wanted to meet more like-minded developers. After noticing there were no javascript meetups in Bangalore… Wait, did you just say no javascript meetups in Bangalore? In a city of 8 million inhabitants (and growing), with about 50% of the population being an engineer? Ok something was very wrong there.
So we started BangaloreJS: a monthly meetup, completely free, where developers could meet, discuss and present their latest hacks.
I recently read an article about upgrading from a mailing list server (or listserv) to an online community platform. In the article, they explain that a listserv used to be the “new kid on the block”, but today, there are much more powerful online tools to engage a community. Not that online community platforms can entirely replace emails. But they definitely are complementary.
Although I found this article interesting, I believe it should have been published 2 years ago. No, online community platforms are not the new kids on the block anymore. They’ve been here for a while, and they’re getting old. If we look at the usual product life cycle graph, I’d say that online platforms have already reached the maturity stage.
