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Everything is going mobile. Look at people in the metro, at home, on the beach, at work, jogging in the park, in the bathroom… They’re all stuck with their phones in their hands.

What about communities? Are they going mobile? Should they? Will they replace online communities entirely?

I recently read an interesting blog post about how Community managers’ salaries are all over the place and it made me think: what is the value of a community manager?

There are 2 important points that I would like to discuss here:

1) Community management is undervalued. As stated in the post, community managers are often not considered and rewarded as much as they should be. A good community manager can make a huge difference in a corporation, whether it is to build a stronger relationship with its clients or to spread awareness. Your brand can only truly affect people’s lives if the community behind it is strong and thriving. And that’s a full time job. And that’s why you need a community manager.