Dave Pilcher, VP of Sales and Marketing at Freeport Press explains why they decided to kiss Facebook goodbye.
Two weeks ago we made the decision to delete our Facebook presence. Unlike some companies that have left the social network in a huff, we aren’t angry. We aren’t bitter or resentful. No angst.
We approached our decision from a business-like perspective, carefully analyzing the return on investment. The same way we do for other forms of marketing and advertising; you know, the way any company should evaluate the channels it uses. We saw it just wasn’t worth it.
Like many companies, we fell into the category of those who feel that time and money spent on Facebook is a waste.
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