Community building

4 tips to make an impactful community member profile

4 tips to make an impactful community member profile

Most online profiles are searchable. And it should be so, because when people search about you, they should be able to derive a clear consistent image of who you are. And it is imperative that every online representation of you should add credible value to your brand.

Being part of a community is as much a privilege as learning from it. The first thing another community member sees about you is your member profile, based on which she builds an opinion about you. Although others observe more about you when you are amidst them, the first impression to even agree to meet you is established by what you wish to be known as, how your profile portrays you and what you get noticed for.

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6 ways of growing your online community

6 ways of growing your online community

Starting a community is easy nowadays. What’s more difficult is to grow it and keep the involved members interested in all that is happening. Meetups, webinars, discussions, events, etc. are all modes of engagement that are being used today to keep the communities active. Recognizing subject matter experts, identifying influencers and felicitating key contributors are certainly very vital to community building.

While these activities can positively contribute to increasing the member base for your communities, they are not enough. Many a times, despite all your efforts, members still do leave, the enthusiasm diminishes and you are at loggerheads with yourself over ways to revive the dying community. So, what do you do?

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4 ways of keeping your community active

4 ways of keeping your community active

We all know that a community is a self-organized network of people with common agenda or interest. These people collaborate by sharing information, resources or passing business leads. The reasons of having a community are manifold; you get to boost local businesses and benefit in the process. When compared against deals that are pitted by big box retailers, on the whole, you contribute to improving local economy and get customised products and personalised services.

Most communities start on an upbeat mode, but lose out after a while as the excitement dies down and people get bored. That is when they quit and join other promising groups. If people do not reap the value of being around, sooner or later, they are bound to leave. Besides, there is an enormous range of options available out there.

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The 5 types of community managers today

The 5 types of community managers today

Community managers have quite a role to fit. Contrary to their name, they never have subordinates to get things done for them although they do have a lot of tasks on hand. They are the “do Gods” of any group: convening events, engaging the community, recognizing community members, arranging for Ask Me Anything sessions and much more. Then again, as humans, everyone tends to bring in a little bit of their own personalities into their jobs that basically makes them comfortable and differentiates them from each other.

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7 types of members to challenge your community management

7 types of members to challenge your community management

Just like Snow White and her 7 dwarfs, the community manager is often challenged by one member or the other. But she still loves them all the same. Or does she?

We’ve said it time and again: a community is nothing without its members. But oh boy, is it sometimes challenging to unite everyone under a same cause, passion or purpose! In this article, we review 7 types of members that may challenge your community management skills, and how to best address them.

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2 quick fixes to a failed community event

2 quick fixes to a failed community event

Failures are great

Sad to see that only successful events are discussed on most occasions. Boasting about our achievements is great, then again, the pitfalls in the process teach us much more than our entire experience. While most work towards winning the game, which is completely natural, failed community events are as important too. Be it large or small, failures are encountered at every step. Most of the time, we choose to avoid it and sometimes we choose to deal with it.
It is the same whether we talk about community events, marketing campaigns, or community engagement efforts. An identical question to a vivid audience can bring about different reactions and responses which could be indicators that could eventually lead to better understanding of the stakeholders of the conversation.

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5 ways social media marketing could break our community

5 ways social media marketing could break our community

Modern brand-related communication and activity stands at the throes of a breakthrough; a complete overhaul if we will. Bigger bucks are being invested in online initiatives, and arenas that were hitherto dominated completely by offline marketing and branding activity, are soon turning into playing fields for people with the online edge.

Brands still opt for offline activity - especially large FMCGs, retail giants, and the F&B sector. After all, they cannot afford to miss out on eyeballs. However, they are ensuring that all their offline ventures (if any) are well documented online, and shared. Brands are investing money on advertising to give their activity a ‘push’ to go viral. So as things stand, amidst the gains of globalisation, it’s no secret that using social media marketing aptly can get us virality, visibility, and sales.

But, it has to be understood that while there are no hard and fast rules on how brands manage their social media marketing, there are a few ways that can break the conversation they have established with their community.

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3 great ways to use the Instagram-Facebook combo to flourish our community events

Use Instagram and Facebook to better promote our community events

There are tons of social networks today. Some are built around the type of media shared, like Youtube for videos, Medium for blogs, and Instagram for images. There are few others like Facebook which are agnostic of any such classification. All kinds of consumers flock these social channels to share their content. The challenge arises when the same tools are to be used for community building and gathering people who think alike.

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Segmentation - The simpler way to improve your community marketing

Segmentation - the simpler way to improve your community marketing

The Biggest Challenge Of Community Marketing

We built our communities with so much passion for the purpose it supports. Be it a Android User group, an iOS Developer syndicate, Social Impact forum or even a brand-focused one such as the Nike Runners Club or a cricket team fan assembly such as the Royal Challengers Bangalore, they all mean something very important to the people involved.

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