In my previous posts (step 1: define your goal, step 2: find your target audience), we saw how to define a goal, identify your target audience, and feed relevant content to them.
Last but not least, your content needs to be spread, shared, and liked. Here’s how to achieve it.
In my previous post (part 1: define your goal).
)), we saw how important it is to define crystal clear goals in order to build a strong and successful community management strategy.
Step 2 is all about aiming right and shooting!
When you are running a business, there’s a high chance that your target market is using social media. After all, today about 31% of the population is active on a social network or another, and the average duration of a single connection in France is of 80 minutes per day (Source:We Are Social Singapore). No wonder that most web marketers run community management campaigns on social media!
Dave Pilcher, VP of Sales and Marketing at Freeport Press explains why they decided to kiss Facebook goodbye.
Two weeks ago we made the decision to delete our Facebook presence. Unlike some companies that have left the social network in a huff, we aren’t angry. We aren’t bitter or resentful. No angst.
Or 5 tricks to minimize your efforts and maximize the return on your investment
I was recently offered to write a guest post about social media and community management on swissnex India ’s blog. Here is a transcript.
I recently read an article about upgrading from a mailing list server (or listserv) to an online community platform. In the article, they explain that a listserv used to be the “new kid on the block”, but today, there are much more powerful online tools to engage a community. Not that online community platforms can entirely replace emails. But they definitely are complementary.
Although I found this article interesting, I believe it should have been published 2 years ago. No, online community platforms are not the new kids on the block anymore. They’ve been here for a while, and they’re getting old. If we look at the usual product life cycle graph, I’d say that online platforms have already reached the maturity stage.
Everything is going mobile. Look at people in the metro, at home, on the beach, at work, jogging in the park, in the bathroom… They’re all stuck with their phones in their hands.
What about communities? Are they going mobile? Should they? Will they replace online communities entirely?
I recently read an interesting blog post about how Community managers’ salaries are all over the place and it made me think: what is the value of a community manager?
There are 2 important points that I would like to discuss here:
1) Community management is undervalued. As stated in the post, community managers are often not considered and rewarded as much as they should be. A good community manager can make a huge difference in a corporation, whether it is to build a stronger relationship with its clients or to spread awareness. Your brand can only truly affect people’s lives if the community behind it is strong and thriving. And that’s a full time job. And that’s why you need a community manager.
