A case study on how the EPFL MoT Alumni Association launched its dedicated app and succeeded in improving its alumni relations.
Our collaboration with the Alumni Association of the EPFL Management of Technology program (MoT for friends) started about a year ago.
The association board was looking for a solution to better engage with the alumni, but at the same time, was wary of using yet another communication channel. Who could blame them?
But at the same time, social media and emailing were not pulling it off. The board truly believed in their alumni community and knew how beneficial it could be to all alumni, should they be able to improve engagement and increase their numbers.
It is also important to mention how both Tilo Peters and Olivier Courvoisier, the Executive Director and Program Coordinator respectively, played an important role too. They knew very well that the alumni were key to the reputation and success of their program and were eager to support the association in obtaining the right tools to strengthen the community.
The app has proven to be an effective platform for strengthening ties with the Alumni Association as well as facilitating communication amongst the alumni. These are key success factors for both the MoT EMBA program as well as the MoT Alumni Association.